Everett & Co., a venture design studio focused on building 0→1 products and narratives, today announced it is bringing ShadeSec, a cybersecurity practice founded by Anouar Mansour, into Everett & Co. as the studio’s dedicated security and engineering capability. Mansour will join Everett & Co. as a Partner, serving as Head of Technology & Information Security, leading engineering and security architecture across the studio’s venture work and client initiatives.
Everett & Co. has always operated at the intersection of systems, story and the human beings who move through both, helping companies design new products, narratives and in many cases, entirely new categories. The addition of ShadeSec brings a deep security and infrastructure capability directly into the studio, allowing Everett & Co. to build in serious environments without compromising speed, taste or trust.
_“We’re not in the business of slides,” _said Christopher Everett, Founder & Principal of Everett & Co. “Integrating ShadeSec means security stops being a late stage checkbox and becomes a first class design constraint. That lets us build bigger, in tougher environments, without compromising speed or taste.”
_“Security can’t be a checkbox you add after the product already exists,” _said Anouar Mansour, Founder of ShadeSec and Partner, Head of Technology & Information Security at Everett & Co. “This move lets us bake architecture, threat modeling and operational reality into the earliest product decisions, so what we build isn’t just compelling, it’s resilient.”

Why this integration

As AI becomes a default assumption in modern products, the bar for trust rises fast. Buyers, regulators and operators are no longer evaluating “features” - they’re evaluating risk, auditability and reliability under real pressure. Everett & Co. is integrating ShadeSec to ensure security is not bolted on at the end, but designed into the product from day one.
Mansour brings a career rooted in offensive security, infrastructure and high-stakes environments, with experience across regulated and public sector contexts. In plain terms, he has spent over a decade breaking and hardening systems that can’t afford surprises.

What ShadeSec brings to Everett & Co.

ShadeSec has built a focused roster of recurring clients and delivers pragmatic, high-accountability security work, including:

• Security posture and gap assessments

• Penetration testing across web, applications and infrastructure

• Incident response and advisory

• Bespoke tooling, including emerging AI-assisted security workflows
  The integration adds capability, real client demand, constraints and a live environment where patterns become products.

What Everett & Co. continues to lead

Everett & Co. remains the platform and primary brand at the center of the work, leading:

• Venture strategy and product definition (0→1)

• Positioning, narrative and category design

• Brand systems and product experience design

• Go-to-market thinking that connects build to buyer

What we’re building now

Everett & Co. builds from 0→1 only. We identify repeatable pain, validate it quickly with prototypes and pilots, then build focused v0 products with a clear path:

• Spin out into standalone ventures, or

• Remain studio owned products and services under the Everett & Co. umbrella.
  Our focus sits where security, AI and human behavior overlap, especially in environments where trust is non-negotiable:

• Regulated industries where risk and compliance are structural

• Cybersecurity tooling and AI-assisted services

• Operational platforms where better visibility and automation move outcomes

• Consumer/prosumer experiences where UX and trust are part of the core product

Integration and leadership

Effective immediately:

• ShadeSec will operate as Everett & Co.’s embedded cybersecurity and engineering capability.

• Anouar Mansour will lead technology and information security across initiatives, setting standards, owning architecture and ensuring what ships can be trusted in serious environments.

• Everett & Co. will continue to lead strategy, design and narrative, ensuring what ships is legible, desirable and positioned to land.
  About Everett & Co.
  Everett & Co. is a venture design studio building 0→1 products and narratives at the intersection of systems, story and human behavior.
  About ShadeSec
  ShadeSec is a cybersecurity practice specializing in pragmatic security work across assessments, testing, advisory, and evolving AI-enabled security workflows.